Where It All Began
I (Rhett) raised $3m at 17yo and founded Texas’ only shuttle-serviced bike park. Throughout operation, I always noticed how practically every rider hated their pads and clothes. Even the pro DH racers! Too bulky. Hot. Itchy. Sweaty. Ripping up. Not even that protective! 10 months after founding the bike park, I saw the opportunity, and put every last penny of mine into founding Cased.
To get here, it took us: 9 months (September ’24 -> May ’25) of straight 70 hour work weeks, 5 maxed out credit cards, and 120 different iterations of product testing. I originally planned to launch in November, and without any card debt. But, I knew I could only launch if I had an actually perfected product. The process was insane.
Throughout the months, I kept on making more and more test products. My mission was to make protective apparel that was: actually comfortable, actually protective, super minimalistic, and fully custom fit. I went through dozens of manufacturers. Hundreds of cycles of testing. Nonstop research on padding and fabric and sizing. I partnered with Dylan, and I kept on racking up more and more credit card debt to sustain the research. We wanted to launch, but we needed to make a perfect product first. We soft-launched in January, but still had a ways to go.
Finally, after all of the work, our first fully functional prototype was here. Everyone thought it was way better than their current gear. Sleek. Super durable. Super breathable. Made of the industry’s statistically most impact-absorbing pads and statistically most breathable fabric. I knew I had it. We grinded out the last 2 months and tested the product on dozens of different body sizes, riding temperatures, and more.
And, finally, after closing out the R&D and fully establishing our brand, we hard-launched Cased in May 2025. I guarantee you that this is the best protective apparel you can wear. Built purely by mountain bikers, with a sole goal in mind of making gear actually comfortable and actually protective.
Why Does CE Level 2 Certification Matter?
When it comes to mountain bike protective gear, not all armor is created equal. Every piece of Cased body armor is built with CE Level 2 padding which is the highest standard for impact absorption in mountain bike protective gear. With Cased protective gear, you get certified protection designed for real crashes.
Is It Really That Comfortable?
Riders tell us Cased protective gear feels like nothing they’ve ever worn before. All of our protective gear is built with the mountain bike industry's most breathable and comfortable fabric. No velcro straps, no bulk — just lightweight, ventilated protection that keeps you cool even on the hottest days. Cased body armor is built to be tough where it matters while still being extremely comfortable.
Why We Created Cased
Cased was born from a simple idea: mountain bikers deserve body armor that actually performs. We found that most protective gear in the mountain bike industry was bulky, uncomfortable and didn't even protect us. We set out to change that. Built by riders, for riders, Cased body armor delivers unmatched protection and comfort.
100% Satisfaction Guarantee
Our goal is for you to love your Cased gear, no questions asked. That’s why we back every order with a simple 30-day return policy and free exchanges, so you can test the comfort and protection of Cased body armor risk-free. If it’s not the perfect fit or doesn’t meet your expectations, just send it back — no hassle, no stress. With Cased gear, you can be confidence that your satisfaction is guaranteed.