@rhettrides | 512-653-9872 | info@cased.us

Yo! I’m Rhett.

Before starting Cased, I raised $3m at 17 years old and founded Station Mountain Bike Park in Marble Falls, TX (an hour from Austin). Now, 15 months later, after a lot of ups and downs, and endless cycles of research and manufactural iteration, Cased is here.

I’ve always noticed that protective apparel in the bike industry honestly sucks. I mean, I’ve literally never met a single biker that is completely satisfied with the comfort, protection, durability, and fit of their riding gear. Genuinely every rider I’ve met wants a better kit. Even the world’s best DH racers aren’t satisfied. Crazy. How hasn’t this been solved? It’s what a perfect riding experience is lacking.

So, in August, I set out on a mission: Make the bike industry’s outright most comfortable, most breathable, most protective, most abrasion-resistant, and only custom fit kit. Function over everything. I’ll admit – I wasn’t and am not looking to piece 10 fabrics together in a fancy-looking or fancy-feeling way with fancy designs. Other kits, in that sense, are better. I was instead looking to solve questions like: “What one, single, plain fabric is the statistically most breathable fabric above this abrasion-resistance threshold?” Minimalism was another goal – I always hated all of the uncomfortable and bulky Velcro straps, zippers, mesh layers, etc. found in standard protection apparel. I was also looking to make the industry’s first ever fully custom fit kit – something I found crazy to not have been done yet.

After an endless amount of research and testing, including more than seven straight months of daily manufacturing iteration with dozens of different manufacturers, I finally launched. The pure goal, the whole time, was to use way better materials, and offer a wholly custom fit option. Perfecting this kit took a lot longer and was a lot harder to pull off than I had anticipated.

But I can finally say with confidence that I have the bike industry’s functionally best ever riding kit.

Oh, yeah, and on the logo – it's a nerdy thing. Did you know that, literally just in 2023, mathematicians figured out that this thing called an “aperiodic monotile” exists – in other words, a shape that, if you lay it out in a tile pattern, will never repeat itself over an infinite plane? There are an infinite number of 2D shapes you can make – and this is the only shape out of all shapes that has this property. In other words, if you lay down an infinite number of this shape, it will not predictably repeat itself! (Obviously there is some local repetition by pure chance, but there is no pattern-like, symmetrical, predictable repetition.) Wild! And, it’s so simple – just a 13-side shape. For 60 years, mathematicians previously “obviously” thought that an aperiodic monotile couldn’t exist, because the concept doesn’t make geometric sense. Anyway, I thought that was dope, and I saw that no other brands were really using it as a logo, so I just knew I had to make use of it!

And, a bit about me more personally – I’m a Christian, and my end goal, entrepreneurially, is to at some point establish the world’s most cost-effective charity and donate basically everything but a frugal amount to it. If you want to talk about this more, feel free to message me. Or, message me about the kit you want to buy as well, lol.

- Rhett Jones, Cased Founder